Google Has Purchased Twitch for $1 Billion

July 24, 2014

According to sources at VentureBeat, who have been credible in the past, Google’s buyout of Twitch has been etched in stone. As previously rumored, the deal is worth $1 billion, making this a huge move by Google.

Although unconfirmed, it appears that the YouTube division of Google is responsible for the buyout. It’s possible that Twitch could be integrated into the YouTube network, in addition to moving profiles over to the same Google Plus driven system. If so, Google should expect backlash from gamers.

Related: Twitch Gains Popularity Following Xbox One Support

Twitch has steadily grown since its inception in June of 2011. Recently, it saw a surge of popularity with its integration into the console and mobile markets. Moves to monetize the service through optional channel subscriptions and ads have been extremely fruitful, driving the company to go on a hiring spree during the time of growth.

The full details of this acquisition, as well as how it will impact the service, is yet to be determined. An official announcement should be made withing the coming days.

Although Jonathan Leack began covering the gaming industry in 2009, his earliest roots date back to 2004 when he wrote his first of many reviews to come. Equipped with a B.S. in Computer Information Systems and several information technology certifications, he provides a unique perspective that is technological and business conscious. Having acquired the role of Executive Editor in 2016, his mission is to make GameRevolution a gaming site that thoughtfully considers the consumer perspective, and has a knowledgeable presence of PC gaming, console, hardware, and eSports coverage.