Heineken, the official malt beverage sponsor of the Coachella Valley Music and Arts Festival, has announced the official lineup for their Heineken House experience, which comes to the festival April 10 – 12 and April 17 – 19.
This festival fans will have the new opportunity to see legendary musical mash-ups in action. These unique collaborations will include A-Trak, Questlove, Vice, Hot Dub Time Machine, Keys N Krates, Nick Catchdubs, Craze DJ, Peanut Butter Wolf, CASSIAN, Light Year, SO SUPER SAM, Jillionaire, TWRK, Skream, Willem Wolfe, Grandtheft Richie Beretta, Annie Mac, Ape Drums, Athletixx and gLAdiator.
“This year we’re creating an unforgettable atmosphere by hosting the ultimate house party at the Heineken House, where festival fans can enjoy creative collaborations from some of music’s hottest performers,” said Pattie Falch, brand director for sponsorships and events, Heineken. “Heineken is dedicated to showcasing great talent and providing exciting, interactive opportunities for consumers to engage with live music. We’re thrilled to once again return to the festival to create this memorable experience.”
Heineken will also introduce “Your Mix. Your Mash.” where festival fans can create their own mash-ups as loops and stems will be provided for them to mix their own creative tracks. After mixing beats, visitors can relax and recharge while enjoying fresh air and games of cornhole with a cold Heineken in hand at communal tables with friends on The Patio.
To follow the Coachella experience with Heineken, follow us on Twitter or Instagram, @Heineken_US, #HeinekenHouse, or visit the Heineken Facebook page, www.facebook.com/Heineken.
