Bell Media is engaging fans of HBO’s massively popular epic fantasy series “Game Of Thrones” through the largest and most innovative marketing campaign in HBO Canada history, a press release disclosed.
The magnitude of the campaign demonstrates for the first time the scale and innovation made possible by the union of Astral and Bell Media. The campaign features the immersive app “iRiS Game of Thrones: Conquer the North,” available now on both iOS and Android, which was developed in partnership with the Bell Media Agency, Bell Media Mix, Astral Out-of-Home, and Ad-Dispatch. Utilizing iRiS technology developed in partnership with Astral Out-of-Home, “iRiS Game of Thrones: Conquer the North” is the central component of a massive campaign that also includes a premium, strategic mix of paid and in-house media.
“Our overall strategy was to market the premiere of ‘Game Of Thrones’ Season 4 to the level of a massive theatrical release,” said Jon Arklay, Senior Vice-President of Bell Media Agency for Brand, Creative and Marketing. “With its phenomenal success and dedicated fan base, our challenge was to develop a campaign that measured up to the epic scale of the show and our viewers’ heightened expectations. We wanted to discover new ways to connect fans to the show.”
Season 4 of “Game Of Thrones” begins on April 6th at 9pm on HBO Canada.
Photo: Game Of Thrones/HBO Canada
