Three-Year Dev Cycle Will Allow Call of Duty To “Innovate and Try New Things,” Says Activision

It’s old news that Activision has added a third cog to its Call of Duty development machine in the form of Sledgehammer Games, but what kind of impact will the extra time actually afford the publisher’s CoD-making studios? Better visuals and more polish are a given, but according to Activision Publishing CEO Eric Hirshberg, the differences are going to run deeper than that.

That extra year of development time, particularly with the new consoles and the more powerful hardware, has really paid off thus far to iterate, innovate, and try new things. To find out which things didn’t work and have the freedom to fail in the creative process, so what goes on the disc is the best ideas.

The thing that the three-year development cycle allows is these games have gotten so ambitious, we’re packing so many different modes of play onto the disc. The things that started off as flyers, like zombies or co-op became their own whole games.

Related: The Next Call of Duty Is “Perhaps The Best Ever Created”

Call of Duty: Advanced Warfare will be the first full-fledged CoD release to come out of the new development structure, and it genuinely does look more ambitious than normal. Of course, with competition like Titanfall and Bungie’s sure-to-be-a-hit Destiny, becoming stagnant isn’t really an option.

[Via: GameSpot]

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