The Normal Brand is the clothing company for the nature-chasing heroes we call our friends and colleagues, those who call a cubicle home during the week but chase outdoor adventure every weekend and holiday they get. There collection of elevated basics is defined by a kind of rugged simplicity, constructed of high quality fabrics from around the world to create durable but stylish no-frills clothing and accessories.
Our favorites in the mix include the Varsity Fleece Jacket, which is made of warm polyester fleece with quilted cotton lining and has a retro feel. The Conrad Shirt may be the perfect flannel, and can stand as a top layer or pairs nicely with a jacket. The Normal Brand’s offering of accessories includes beanies (like this knit version) and premium bags that are utilitarian enough for the forest and handsome enough for toting belongings from the apartment, to the plane, to the hotel.
All images courtesy of The Normal Brand.
Spotlight | The Normal Brand
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Puremeso Henley
Henleys are perfect as a base layer or all on their own. Try the Puremeso Henley, shown in stone, $55.
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Life in the Middle Long Sleeve Tee
Rep the midwest in the Life in the Middle Long Sleeve Tee, $38.
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Washed Poplin Shirt
The Washed Poplin Shirt, shown in fleur de lis, $89, has a tailored cut and is made of 100% brushed cotton.
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Varsity Fleece Jacket
The Varsity Fleece Jacket, $155, is made of 100% 9 oz. polyester fleece, built to resist pilling. The retro coat also features a quilted cotton lining for max comfort.
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The Garrett Weekend Bag
Get there looking good and organized when you pack all your stuff into the Garrett Weekend Bag, $199.
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Attention to Detail
We especially like the cotton tags featured on The Normal Brand shirts, with their logo/icon of a bear silhouette.
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The Top Side Leather Backpack
The ultimately unique Top Side Leather Backpack, $199, is the perfect tote for work or fun. It features an inner tablet & laptop pocket, and is made of water-resistant waxed canvas.
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Washed Houndstooth Shirt
The 100% yarn-dyed cotton Washed Houndstooth Shirt, $69, features The Normal Brand bear logo embroidered at the top back left shoulder.
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Dark Washed Denim Shirt
A well-fitting jean shirt is an essential piece in any closet. Try the Dark Washed Denim Shirt, $89.
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Garmet Washed Full-Zip Hoodie
Stay warm in the 80/20 cotton/poly jersey knit bled Garmet Washed Full-Zip Hoodie, $89.
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Knit Beanie
The Normal Brand's Knit Beanie, $25, was speciality made for a trip to Sundance but was so well-received they're now available for you.
