What is the official mark of success? Having pro skateboarders like Stefan Janoski and Jamie Thomasas your brand ambassadors can’t hurt. Nor can having a history of collaborations with notable entities like Aaron Kai, The Skateboard Mag, Snoop Dogg, Keith Haring and, most recently, Adidas. So for Official, more technically referred to as Official Crown of Laurel®, we’re pretty sure this brand has officially made it.
Official was founded in 2007 like a true start up: in a garage. The brand received early success as their quality headwear was embraced, and from there things expanded quickly. While the company started with hats, the product offering is far more robust now. Hats are still a foundation, with a wide variety of dad hats, snapbacks and beanies available in each seasonal release. But with the inclusion of accessories, Official gives us viable options for what could be our new favorite t-shirts, crewnecks, sweats and jackets.
Also: Start With This | The Primeknit Bomber by Reigning Champ × Adidas
For Spring 2017, the line up is no doubt complete with everything you need, from simple screen-printed tees and cool crewnecks to a sleek black hooded coat perfect for spring showers. And of course, so many good hats you will likely have a hard time choosing one. If you want to see the product out in the real world, just head over to social media. #StayOfficial isn’t just a hashtag, it’s a community of stylish shares, and the brand even collects them weekly right here.
All images courtesy of Official.
Spotlight | Official Spring 2017
Wear, share, and repeat in California street style and skate brand, Official Crown of Laurel, with #StayOfficial.
-
Vision Impaired
The 1D Reflective Hoodie in burgundy, $59, features a grey screen print logo that pops at night. Wear it with the Blackpool Blue snapback, $32. Look closely and you will noticed a faded roses print on this distressed cotton cap.
-
An Ode to CA
Since the Fazer hat, $32, is bound to strain your eyes, pair it with an understated sweatshirt - like the Cali Skate Crew, shown in white, $55.
-
Get Relaxing
Fleece sweats make staying in on the weekend a compelling argument. Try the Pro Track Pants, shown in heather, also available in black, $69.
Photo: Official Instagram
-
Stay Dry
The Real Tech Jacket, $69, is made of heavy nylon with DWR coating, and select reflective logo treatment.
Photo: Official Instagram
-
All Covered
The line up of hats by Official for Spring 2017 includes leather-close dad hats, snapbacks and even a few beanies.
Photo: Official Instagram
-
Dad Hats for Everyone
The Arc hat, $32, at left, features a brown leather strap closure with a molded visor (for a perfect dad hat fit.) Meanwhile the Blackpool snapback, $32, has a slightly less brimmed visor, along with deliberately distressed wear throughout.
-
Maroon & Blue
An endearing ode to CA, the Cloudy Dolo cap features a small embroidered bear patch front and center. Available in chambray blue, or camo, either iteration would pair well with jeans and a tee, $32.
-
The Official Logo Treatment
The backside of the Cali Skate Crew, $55, features a full size logo screenprint. Make it an outfit with the match black crew socks, with Official embroidery, $14.
-
T-Shirt Simplicity
The Premium Exports tee in charcoal, $26, is made of 100% cotton, and features a small logo screenprint on the left arm.
