Apple has released a new commercial for its iPhone 5s that focuses upon its multiple fitness gadgets, highlighting the company's new direction as it moves towards pushing wearable tech onto the masses.
Related: Apple Announces iOS 8 at WWDC 2014
Though the upcoming iWatch is absent from the commercial, it does showcase existing hardware that can all be paired with the smartphone. This comes after Apple's WWDC 2014 conference, in which it announced iOS 8 and the new built-in HealthKit app, which can monitor users' heart rates.
While the iPhone 6 has still yet to be announced, the iOS 8 reveal and this new commercial is a good indicator of where Apple is headed in the future, and that future seems to largely revolve around fitness apps and gadgets.
This Week in Tech News – Week Ending 06/08/2014
This Week's Tech News - Week Ending 6/8/2014
-
Apple Announces iOS 8 at WWDC 2014
The new mobile and tablet operating system introduces new interactive notifications in an overhauled Notification Center, which allows you to pull down messages from the top of your device's screen to respond to the message instantly.
-
Apple Unveils New Mac OS X Yosemite
The new Mac OS kicked off Apple's keynote presentation, with the company stating that it would show us us how its new operating systems would coexist and work together.
-
Google Glass Reveals Awful Looking New Designer Range
A range of designer Google Glass frames and shades have been unveiled, and my God do they look vile.
-
Instagram Adds a Range of Photo Editing Tools
Prior to this update, the app only allowed users to add filters, crop and blur their images. However, the new tools will allow allow users to adjust the brightness, contrast, warmth and saturation of their photos.
-
Myspace Is Trying To Shame You Back To Their Site
Myspace's daring new tactic to win back users has again confirmed a somewhat depressing and at times alarming truth — once your photos are on the world wide web, they stay there forever.
-
Conan O’Brien Pokes Fun at Google’s Self-Driving Car
Conan O'Brien has made fun of the newly announced Google self-driving car in a video segment on his show.
-
BBC Will Test World Cup 2014 Matches in Ultra HD 4K Resolution
The BBC is set to test the World Cup 2014 matches it broadcasts in ultra HD. This means that we may get to watch football in an incredible 4K resolution very soon.
-
New Apple iPhone 5s Commercial Focuses on Fitness Gadgets
Apple has released a new commercial for its iPhone 5s that focuses upon its multiple fitness gadgets, highlighting the company's new direction as it moves towards pushing wearable tech onto the masses.
