Of course, all of the “national whatever day” or “universal whatever century” concepts are usually promoted to market and sell — unless we’re talking about Testicular Cancer Awareness Week and its ilk. There aren’t a ton of buyers there — none with any balls, anyway.
The marketing force behind CÎROC Vodkas was sharp enough to see National Picnic Day and see a chance to offer its Ultra Premium and flavored Vodkas (CÎROC Coconut, CÎROC Red Berry. CÎROC Peach and CÎROC Amaretto) for refreshing summer cocktails perfect for blanket consumption — or on-blanket consumption.
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Since it’s the lazy, hazy, crazy days of summer, and the living is easy, etc., industrious Ciroc Vodka actually put out flash cards for these recipes so you don’t even have to write them down, you well-fed and potentially buzzed sloth.
Picnic responsibly.
