Allen’s iconic multi-coloured Killer Pythons have been asked to lose weight by parent company Nestlé.
The Swiss multinational food and beverage company has sent the Killer Python on a radical diet, almost halving the portion size in the process.
The new “treat size” Killer Python weighs in at 24g, or 336kJ, compared to the original 47g, 630kJ monster.
Nestlé and Allen’s have children’s health in mind and the brand is holding nothing back as part of what appears to be a pretty noble initiative.
“Controlling portion size is an effective, simple and reliable tool that is used in maintaining a balanced diet,” Nestlé approved dietician Melanie McGrice said.
“A 10 year old can now run off a KILLER PYTHON in around 30 minutes. With the previous size, it would have taken almost an hour.”
Nestlé decision comes as part of healthier global strategy and the company is willing to take a financial loss in order to make the change.
“We’ve made a global decision that no serving is more than 10 per cent of [children’s] daily energy intake,” said Nestlé Australia general manager of confectionery and snacks, Martin Brown. “The current Killer Python, at 47 grams, is way too big.
“We sell 13.5 million Killer Pythons a year – when we halve the size we’d expect at least a 20 per cent volume loss as a result,” he said. “People may buy more of the smaller products but not enough to make up for the loss in weight.”
