ASUS: Incredible Comes To New York

ASUS recently introduced ZenFone 2 and the latest ZenBook models to the United States and Canada at the “Incredible Comes to New York” press event. Hosted at the sophisticated and stylish Gotham Hall in Manhattan, the event showcased a line-up of meticulously crafted products in their North American debut and featured a stunning acrobatic dance performance creatively highlighting ZenFone 2 photography.

ZenFone 2 is the flagship ASUS smartphone designed to be an empowering luxury for everyone to enjoy. The ZenFone 2 features a 13 MP camera with ASUS-exclusive PixelMaster camera technology, the brand-new ZenUI user interface, Dual-SIM (which when announced drew an audible “Oooooh” moment from the audience), Dual-Active (DSDA) capability which means you can use two separate SIM cards with different phone numbers and voice plans at the same time! This phone has incredible performance that delivers a premium smartphone experience to users.

Other awe-inspiring moments evident by the reaction of the techies in the room was when the phone’s 4GB RAM for incredible multitasking performance was announced. With the largest amount of RAM in a smartphone, the ZenFone 2 performs very smoothly with several apps running in the background and delivers a lag-free experience even with over 26 (!)  apps open in the background.

 

ZenFone 2 is enabled by the 64-bit Intel Atom processor together with Intel’s LTE-Advanced XMM 7260 modem for fast and reliable cellular speeds. Plus it has a 3000mAh battery that provides more than enough power to get through the day and it also features BoostMaster fast-charge technology for dramatically-reduced recharge times. Simply put, the Boostmaster charging system makes charging the ASUS ZenFone 2 twice as fast as normal devices.This translates to charging the smartphone to 60% capacity in less than 40 minutes when using a compatible charger.

ZenFone 2 has a gorgeous, all-new design that employs iconic Zen design elements, such as a sleek, brushed-metal finish and concentric-circle detailing. Colors to choose from include red, white, black, grey, and gold. It’s the perfect balance of beauty, functionality, and performance.

ZenFone 2 is available now and comes to market in the United States unlocked and contract-free, giving you the freedom to enjoy the smartphone on the service provider of your choice.

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