Canadian fashion house Pink Tartan recently invited buyers to a special fashion show where they could “see-now/buy-now,” and actually buy the individual pieces that they were seeing going down the runway.
The new concept was presenting during their fall/winter collection unveiling, which was held at an event outside of Toronto Fashion Week. As CBC News cited, Pink Tartan is following along with designers like Burberry and Tom Ford, who recently disclosed that they’d be introducing the see-now/buy-now model at their upcoming shows.
“You get an instant reaction digitally. Now, you see fashion so quickly, so it’s really about connecting with [who’s in your front row] versus waiting for it to go through all of the stages,” said Pink Tartan designer Kimberley Newport-Mimran to CBC News. “It’s about getting the response immediately… It’s a way of gauging what my customers, who love the brand, are going to be wearing.”
Photo: Pink Tartan
